Privacy Policy for Posma AI, Inc.

3.1 Information You Provide Directly

A. Account and Professional Information

We may collect information such as:

• name;
• email address;
• account credentials or authentication information;
• brokerage or company information;
• professional profile information;
• city, state, ZIP code, or primary market;
• website or professional profile links; and
• other information you choose to provide when creating or managing your account.

B. Brand Profile and Strategy Information

To provide Posma AI's personal brand and positioning features, we may process information you provide about your professional brand, including:

• market and geographic focus;
• ZIP code;
• niche or specialization;
• target customer or audience;
• market conditions or market type;
• preferred brand voice;
• positioning preferences;
• business or marketing objectives;
• content preferences;
• competitor names or examples;
• information or observations you provide about competitors or your competitive landscape; and
• other onboarding or Brand Profile information.

C. Content and Property Inputs

Depending on the features you use, you may provide:

• prompts, instructions, notes, and other text;
• property addresses, descriptions, features, pricing, or other listing information;
• market information;
• newsletter or communication inputs;
• content drafts;
• uploaded files or materials, where supported;
• URLs or reference links; and
• other information you submit for processing or content generation.
• Where users provide URLs, Posma AI may store or process those URLs as references. Unless a feature expressly indicates otherwise, submission of a URL does not necessarily mean that Posma AI accesses, retrieves, verifies, or extracts the contents of the linked third-party page.

D. Communications

We may collect and process communications you provide to or through the Services, such as:

• email or direct-message drafts;
• engagement responses;
• newsletter content;
• customer support communications;
• feedback; and
• other communications submitted through the Services.

3.2 Information Collected Automatically

When you access or use the Services, we and our service providers may automatically collect certain technical, device, diagnostic, and usage information.
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Depending on the technologies used, this may include:

• IP address;
• browser and device information;
• operating system;
• timestamps;
• referring or referring-page information;
• pages, screens, or features accessed;
• interactions with the Services;
• general usage information;
• diagnostic and error information; and
• approximate geographic information derived from information such as an IP address.

The particular information collected may vary depending on the device, service provider, technologies in use, and how you interact with the Services.

3.3 Payment and Subscription Information

Payments for Posma AI may be processed through third-party payment processors, such as Stripe.

Payment processors may collect payment card information, billing information, and other information necessary to process transactions. Posma AI does not intend to directly store full payment card numbers or banking credentials handled by our payment processor.

We may receive or maintain limited payment and subscription information, such as:

• subscription plan;
• subscription status;
• payment status;
• transaction or customer identifiers;
• billing history or transaction records; and
• other information necessary to administer subscriptions and accounts.

Payment processors process information according to their own terms, privacy policies, and applicable agreements with us.

3.4 AI Processing

Certain Posma AI features use artificial intelligence services provided by Posma AI and/or third-party AI service providers.
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When you use these features, information necessary to generate the requested output may be transmitted to and processed by those providers.

Such information may include:

• prompts and instructions;
• relevant Brand Profile information;
• positioning and strategy context;
• property or listing information;
• content inputs;
• previous or related content where necessary to provide contextual continuity;
• generated content; and
• other information reasonably necessary to provide the requested AI-powered feature.

Third-party AI providers process information subject to our applicable arrangements with them and their relevant terms, privacy commitments, and data-processing practices.

Where we use OpenAI's business/API services, OpenAI states that inputs and outputs submitted through its API are not used to train its models by default unless the customer affirmatively opts into applicable data-sharing mechanisms. Provider practices and Posma AI's providers may change over time.

We may use information collected through the Services for the following purposes.

4.1 Provide the Services

We may process information to:

• create and manage user accounts;
• develop positioning and brand strategy based on information users provide;
• personalize the Services using Brand Profile information;
• generate weekly brand and content direction;
• create AI-assisted social content and other marketing materials;
• generate listing narratives;
• create market briefs and newsletters;
• generate engagement and communication responses;
• maintain continuity across relevant generated outputs; and
• provide other features requested by users.

4.2 Personalize and Maintain Strategic Alignment

We may use Brand Profile and related information to help:

• maintain a consistent brand voice;
• align outputs with the user's stated market, niche, audience, and positioning;
• maintain strategic continuity across different Posma AI features; and
• reduce reliance on one-size-fits-all content generation.

4.3 Operate, Maintain, and Improve the Services

We may process information to:

• operate and maintain the Services;
• understand how features are used;
• troubleshoot errors;
• improve functionality and user experience;
• evaluate service performance;
• develop or test improvements and new features;
• maintain reliability and security; and
• prevent misuse.
• Where information is used for analytics or product improvement, we may use aggregated or de-identified information where reasonably appropriate.

4.4 Communicate With You

You may opt out of marketing emails using the unsubscribe mechanism provided in those communications.

You may continue to receive transactional, administrative, security, or account-related communications where necessary.

We may use your contact information to:

• provide service and account notices;
• send onboarding communications;
• respond to support requests;
• communicate about subscriptions;
• notify you of important product or policy changes; and
• send promotional or marketing communications where permitted by applicable law.

4.5 Safety, Security, Legal, and Compliance Purposes

We may process information as reasonably necessary to:

• detect, investigate, or prevent fraud, abuse, security incidents, or misuse;
• protect the Services, our users, and others;
• enforce our agreements and policies;
• establish, exercise, or defend legal claims;
• comply with applicable laws, regulations, legal processes, and governmental requests; and
• satisfy other legitimate legal or operational requirements.

Posma AI does not sell personal information for monetary consideration.

We may disclose personal information in the circumstances described below.

5.1 Service Providers

We may disclose or make information available to vendors, contractors, and service providers that help us operate and provide the Services.
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We provide these parties with information as reasonably necessary for them to perform services on our behalf or support the operation of the Services, subject to applicable agreements and legal requirements.
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These providers may perform functions such as:

• artificial intelligence processing;
• cloud hosting and infrastructure;
• database and application services;
• authentication;
• payment processing;
• email and communications delivery;
• analytics and performance measurement;
• security and fraud prevention;
• customer support; and
• other technical and operational services.

5.2 Third-Party Integrations

If you choose to connect Posma AI to a third-party platform or service, we may receive information from or transmit information to that third party as necessary to provide the integration or functionality you request.

The information involved depends on the integration, permissions you authorize, and features you use.

Third-party platforms process information according to their own privacy policies, terms, and practices. Posma AI does not control the independent privacy practices of those third parties.

5.3 Legal and Safety Disclosures

We may disclose information when we reasonably believe disclosure is necessary to:

• comply with applicable law or legal process;
• respond to lawful governmental or regulatory requests;
• enforce our agreements;
• investigate fraud, security issues, or misuse;
• protect the rights, property, or safety of Posma AI, our users, or others; or
• establish, exercise, or defend legal claims.

5.4 Business Transactions

If Posma AI is involved in or considering a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar corporate transaction, personal information may be disclosed to relevant parties as part of evaluating, negotiating, or completing that transaction, subject to applicable law and appropriate protections.

6.1 Nature of AI-Generated Outputs

Posma AI uses artificial intelligence to assist with positioning, strategy, content, communications, and related functionality.

AI-generated outputs are generated algorithmically and may occasionally be inaccurate, incomplete, inappropriate, outdated, or otherwise unsuitable for a particular purpose.

Users should review generated outputs before publishing, distributing, or relying on them.

6.2 User-Provided Information

Posma AI may rely on information supplied by users when generating outputs. We generally do not independently verify all user-provided information, including property facts, market information, competitor information, professional claims, or other factual inputs.

Users should not submit information they do not have the right or authority to provide or process through the Services.

6.3 Real Estate Marketing and Compliance

Posma AI may include features, prompts, rules, or safeguards designed to support responsible content creation and reduce common real estate marketing risks.

However, such features do not constitute legal advice and do not guarantee compliance with Fair Housing requirements, MLS rules, advertising laws, brokerage policies, licensing requirements, disclosure obligations, intellectual-property requirements, platform rules, or other applicable requirements.

Users remain responsible for reviewing and approving content before publication and for ensuring that their use of the Services and resulting content complies with applicable requirements.