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1. Introduction
Posma AI, Inc. or Posma AI (“Posma AI,” “Company,” “we,” “us,” or “our”) is an AI-powered personal brand management platform designed for high-performing, U.S.-based real estate professionals to build inbound listing pipelines through strategic content, brand positioning, and communication automation.
We are a Delaware-incorporated C-Corporation operating primarily in the United States.
This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our platform, website, and related services (collectively, the “Services”).
2. Scope of This Policy
This policy applies to:
- Real estate agents using Posma AI
- Visitors to our website
- Users interacting with generated content or communications powered by Posma AI
It does not apply to third-party platforms you may connect (e.g., social media platforms like LinkedIn or Instagram).
3. Information We Collect
3.1 Information You Provide Directly
When using Posma AI, we collect:
A. Account & Identity Data
- Full name
- Email address
- Brokerage/company name (if provided)
- ZIP code (primary market)
- City and state (if provided)
B. Brand Profile Data (Core to Product Functionality)
- Positioning statements (e.g., luxury specialist, relocation expert)
- Target audience details
- Niche
- Brand voice preferences
- Content pillars
- Business goals (e.g., inbound listings, geographic dominance)
C. Content Inputs
- Property listings (addresses, features, descriptions)
- Notes, prompts, and instructions
- Uploaded files (if supported)
D. Communication Data
- Messages drafted using the platform (comments, DMs, emails)
- Newsletter content
- Engagement responses
3.2 Automatically Collected Data
We automatically collect:
- IP address
- Device type and browser
- Usage logs (feature usage, clicks, session duration)
- Referral URLs
- Approximate location (based on IP)
3.3 Payment and Financial Data
Payments are processed through third-party providers such as:
- Stripe (via Stripe Atlas setup)
- Mercury/Other Banking Partner (for business banking infrastructure)
We do not store:
- Full credit card numbers
- Banking credentials
We may store:
- Subscription status
- Transaction metadata (e.g., payment success/failure)
3.4 AI Processing Data
To generate outputs, we process data using AI providers such as:
- OpenAI
This may include:
- Prompts you enter
- Generated content
- Context from your Brand Profile
4. How We Use Your Information
We use your data to:
4.1 Deliver Core Product Features
- Generate social media posts from listings
- Create weekly content strategies
- Build newsletters and email campaigns
- Draft replies to comments and DMs
4.2 Personalize Outputs
Your Brand Profile is used to:
- Maintain consistent tone and positioning
- Align all content with your target ZIP code and audience
- Optimize for inbound listing generation
4.3 Improve the Platform
- Analyze feature usage
- Improve AI output quality
- Debug and enhance performance
4.4 Communication
- Send account updates
- Provide onboarding guidance
- Notify about product changes
4.5 Legal & Compliance
- Prevent fraud
- Enforce terms
- Comply with U.S. regulations
5. Sharing of Information
We do not sell your personal data.
We may share data with:
5.1 Service Providers
Including but not limited to:
- OpenAI (AI processing)
- Stripe (payments)
- Mercury/Other Banking Partner (financial infrastructure)
- Cloud hosting providers (e.g., AWS, GCP)
These providers are contractually obligated to protect your data.
5.2 Legal Authorities
If required to:
- Comply with law
- Respond to legal requests
- Protect rights and safety
5.3 Business Transfers
In case of:
- Acquisition
- Merger
- Asset sale
6. AI-Specific Disclosures
6.1 Nature of AI Outputs
- Outputs are generated probabilistically
- Content may require human review before publishing
6.2 Data Use in AI Systems
- Inputs may be processed by third-party AI providers
- We configure providers to not use your data for training where possible, but policies may vary
6.3 Responsibility
Users are responsible for:
- Verifying accuracy of generated content
- Ensuring compliance with real estate advertising laws
7. Data Retention
We retain data:
- As long as your account is active
- As needed for legal and operational purposes
You may request deletion (see Section 10).
8. Data Security
We implement:
- Encryption in transit (HTTPS)
- Secure cloud infrastructure
- Access controls
- Monitoring systems
However, no system is 100% secure.
9. Your Privacy Rights (U.S.)
Depending on your state (e.g., California, Virginia, Texas), you may have rights under laws such as:
- California Consumer Privacy Act (CCPA/CPRA)
You may request:
- Access to your data
- Correction of inaccuracies
- Deletion of personal data
- Opt-out of certain data uses
10. How to Exercise Your Rights
You can request:
- Data access
- Deletion
- Corrections
By contacting:
Email: support@posma.ai
We will respond within legally required timeframes.
11. Cookies & Tracking
We use cookies for:
- Authentication
- Analytics
- Performance tracking
You can control cookies via your browser.
12. Third-Party Integrations
If you connect external platforms (e.g., social media), we may access:
- Profile data
- Content metadata
We do not control third-party privacy practices
13. Children’s Privacy
Posma AI is not intended for individuals under 18.
We do not knowingly collect data from minors.
14. International Users
Although based in the U.S., data may be accessed or processed globally (e.g., cloud providers).
By using the Services, you consent to cross-border data transfers.
15. Changes to This Policy
We may update this policy periodically.
Changes will be posted with a new “Last Updated” date.
16. Contact Information
Posma AI, Inc.
Email: support@posma.ai
Registered Address
131 Continental Dr, Suite 305,
City of Newark,
County of New Castle,
Delaware, 19713, USA
Mailing Address
1111B S Governors Ave,
Suite 88978,
Dover, Delaware, 19904, USA